Initiating since 1958, Changhong brand has around 60 years history and is the No.1 best selling of TV in Chinese market for last 17 years, and one-third of Chinese families is using Changhong TV.
With the rapid development in recent years, Changhong has transformed itself as an integrated multinational corporation (combined R&D and manufacturing of military industry, consumer electronics, core components, etc.) and been advancing to become a content and service provider in worldwide.
Since Changhong has determined to adopt “Three Coordinates Strategy” in industry development, it has been grown rapidly in three dimensions including industrial value chain, industrial patterns as well as business models, which conforms the innovation concept of toughness, confidence and open.